Using data to better understand your customer

Most businesses want to drive¬†success in sales and marketing by understanding their customers better.   The challenge has been to deliver continually improving analytics into customer-level behaviour across different products and channels. Using relational...

The building blocks for Big Data

Traditionally Technical Architects design the logical, physical and logical, physical and processes for IT systems. This design is needed for consistent IT strategy and to ensure solutions meet the needs of the business, rather than the desires of its vendors. However...