Using data to better understand your customer

by | Jun 16, 2015 | Blog

Most businesses want to drive success in sales and marketing by understanding their customers better.   The challenge has been to deliver continually improving analytics into customer-level behaviour across different products and channels. Using relational...

The building blocks for Big Data

by | Jun 3, 2015 | Blog

Traditionally Technical Architects design the logical, physical and logical, physical and processes for IT systems. This design is needed for consistent IT strategy and to ensure solutions meet the needs of the business, rather than the desires of its vendors. However...

Give me 3 reasons to spend money on Big Data

by | May 19, 2015 | Blog

Most businesses have already invested in infrastructure and people to make data-driven decisions. New analytics tools and skills need to provide incremental value both now and in the future to justify new investment. After 20 years of working in data analytics I have...